The Oxford of the east is all set to become the Hollywood of the east, at least as far as Marathi films are concerned. In addition to being perceived as the ideal location for matured audience for almost all the art forms, the cultural capital of Maharashtra is on its way to become the hub for the Marathi film industry.
Says Ajay Sarpotdar, president, Akhil Bharatiya Marathi Chitrapat Mahamandal (ABMCM), “Film industry in Pune has flourished over the past one and a half year, but I must also say that it always remained Pune-centric. Some years ago, when Marathi cinema was not doing well, Pune was the only place that was generating revenue. Today, out of the total revenue generated from across Maharashtra, 60 percent of the amount is generated from Pune.”
Logically explaining the reasons behind the development of Pune as the hub for Marathi cinema, Sarpotdar adds, “Today, Hollywood is the hub for English cinema because they have consciously developed that culture. Similarly, Pune was always the cultural capital of Maharashtra. We had two big studios like the Prabhat studio and the other one owned by my grandfather that helped inculcating cinema culture in the city. Besides, theatre, Ganeshotsav, Sawai Gandharva, Vasant Vyakhyan Mala are some of the events that have consciously helped in upgrading the understanding of audience in Pune.”
http://www.indianexpress.com/news/Hollywood-of-the-East/464070
Entertainment
Yes it is true that “Today, Hollywood is the hub for English cinema because they have consciously developed that culture ".It is also true that Vasant Vyakhyan Mala taking a great role behind the success of Marathi films.