MUMBAI: SFM which launched its 45th station in Pune recently, plans to incorporate entertainment ingrained with social messages in its programming in the cultural capital of Maharashtra.
Without sermonizing, characters like Dadu Hallya and Bhola are conceived to tickle the funny bone even as they talk about issues and problems pertaining to the common man. SFM also plans to raise these issues in "exclusives" - listeners can recognise their favourite songs, but can also detect the social message hidden within. Shows like Mollywood Tamasha have been included, that give a musical twist to superhit music, claims the station.
http://www.radioandmusic.com/headlines/y2k8/aug/12aug/sfm.php
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